Lynx SmartGrill PR Campaign

The BD PR team launched the LYNX SmartGrill at CES — hosting a 3-day press lounge with concierge chefs grilling steak and scallops for elite media and VIPs as DJs played and wifi roared (rare at CES!). The activation scored strong coverage across digital, print and broadcast media including WSJ, CNET, Digital Trends, USA Today, Consumer Reports and much, much more.  We also held a raft of briefings that locked in post-show coverage including reviews for the following six months. Our shared success was a combination of great client, great product, great storytelling and great team!

Services: Video, Social, PR