BIKETOWN Portland

Client: FORTH x NIKE

We worked with FORTH, NIKE and the Portland Bureau of Transportation (PBOT) to create this step by step guide rolling out an all new fleet of pedal-assist bikes for the Portland Metro area. This short video shows a day-in-the-life style narrative centered around Biketown and Lyft’s new and improved cycle sharing app with updated transportation system and features that make getting from point A to point B a breeze.

Work: PR, Design, Video, Digital